Kazi Habib

ARSI Canada — Pharma CRO/CDMO Marketing

Led the complete digital marketing transformation for ARSI Canada Inc., a North American Contract Research Organization specializing in custom synthesis, analytical services, and drug development. Developed and executed the content strategy to position ARSI as a credible CDMO/CRO partner for biotech and pharma companies evaluating outsourcing partnerships.

Created a detailed buyer persona ("Dr. Alex Taylor") through collaboration with subject matter experts and the sales team to represent decision-makers actively researching CDMO/CRO partners. Built the blog content strategy around this persona, with keyword research conducted via Moz (search intent and volume) and cross-validated through SEMrush to ensure alignment with actual audience search behaviour.

CDMO Triage — Lead Lifecycle Management System

Designed and built a lead prequalification and business development pipeline management system for CDMO/CRO sales operations. The tool streamlines how inbound pharma inquiries are triaged, scored, and routed — from initial contact through scope assessment, feasibility review, and proposal generation to BD assignment.

The system features a Kanban-style pipeline dashboard with real-time lead tracking across 8 stages (New → Analyzing → Scope → Feasibility → Summary → Client Confirmed → Proposal Draft → Assigned to BD), stalled-lead alerts for inquiries inactive beyond 48 hours, no-go rate analytics, and team assignment workflows. Built to reduce response times and prevent high-value pharmaceutical leads from falling through the cracks.

TechGizmo Digital — AI Automation Agency

Founded and built a digital agency specializing in AI automation solutions for businesses. Designed and deployed the agency website, established professional email infrastructure, and implemented full SEO setup including Google Search Console verification, sitemap, robots.txt, Schema.org structured data, and meta tag optimization. Created blog content around AI automation, workflow optimization, and business technology adoption.

FitFixLife — Health & Wellness Content Brand

Built a consumer health and wellness content brand from scratch, including the website, social media presence across three platforms, and a structured content operating system spanning five editorial pillars: Food Intelligence, Nutrient Intelligence, Sleep & Recovery, Movement & Body, and Discipline & Environment. Developed a content calendar framework and multi-format production workflow for blog posts, short-form video, and social content.